Headquartered in Irvine, California, Frucall, Inc. is a software services company dedicated to delivering personalized information from the Internet to user's mobile device through a unified voice, text, and rich media interface. The company has pioneered the development of voice-based information delivery systems for online price comparison engines.

Frucall currently operates a free, voice-based price-comparison shopping service for consumers that lets them hear current online prices, compare, rate and purchase products using any phone, anytime, anywhere. Frucall blends the benefits of in-store shopping with the frugal and flexible nature of Internet shopping, providing consumers with a unique and exceptionally convenient shopping experience. Frucall's unique patent pending solution provides users with a highly-efficient means to access web-based XML data through DTMF handset entry and IVR (Interactive Voice Response) systems. This information is integrated with web-based applications, and shopping systems to deliver a consumer-friendly, personalized, voice and web portal interface.

With the launch of Frucall in the spring of 2006, the company has succeeded in creating an entirely new dynamic for point-of-sale purchasing and decision making. Frucall's technology infrastructure will be used by advertisers and brands looking for the advantage and exceptional efficiency of focused, contextual, one-to-one messaging. In the coming months, the company intends to expand its service offerings to include additional consumer and enterprise voice-based, web information services.