Obviously, a mobile phone with a camera is nothing new. But for too long, all cameraphones offered were blurry images that couldn't easily be shared among users. But image quality is improving, and the sheer number of cameraphones in use today means that almost nothing escapes the lens. Mobile 2.0 enables services and applications that enhance the utility of cameraphone by opening up new uses for them, but also give cameraphones more value by making it easier to share photos and use them as the basis for social interaction.