Mobile devices don't simply allow for the consumption of media, they're the most widespread media creation and devices around. But the real value of that media can only be unlocked when it can be shared, easily and in cool ways. A key aspect of Mobile 2.0 is that mobile users aren't mobile consumers -- they're creators of content as well. Media sharing companies enable users to do something with all this content they create, whether it's by publishing it to a blog, or sharing it directly with other users, or another means.