Numeric Domains 101

On billions of non-qwerty cell phones worldwide, the dial pad numbers 2 through 9 represent letters of the alphabet. The number 2 represents "a," "b" or "c." The 7 represents "p," "q," "r" or "s," etc. Entering a numeric string and adding .com completes the numeric domain.

To access Web sites using your cell phone, open the cell phone browser, enter the URL or the domain name, add the extension and press the 'go' or 'send' button. Not too difficult if it's a short URL, but what if you want to go to site with a longer URL? Multi-tapping buttons to get to the right letters and waiting for the cursor to move to the next position can be time consuming and very frustrating.

Benefits of Numeric Domains

1) Simple input.

2) Numeric-domains reduce input error that leads to frustration and abandonment.

3) Numeric-domains are hand held device agnostic, wireless carrier agnostic, language and location agnostic. They are equal in the entire global community.

4) Numeric domains reduce dependency on expensive "on deck" content often bundled by the wireless carriers. Content providers typically pay dearly to list and sell their content on-deck, yet have little influence over the location or positioning within the deck and they have even less influence regarding the amount of promotion done by the carrier.

5) Numeric domains allow content providers a direct link to their customers and afford greater influence of the user experience.

6) Numeric domains enable content providers a method to bypass wireless carriers' expensive billing systems (often 30-60% of sales)

7) Numeric domains provide a strong alternative to CSC's - Common short codes, or just short codes.

Numeric domains can form a strong part of your mobile efforts in the wireless ecosystem.

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