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UGC solution for brands with videos
Source: "The New York Times"
Want to freshen up a promotional contest? Ask your users to create videos. Chipotle, Converse, General Motors and MasterCard are all enlisting users to create TV spots or promotional shorts for them. So far, more than 1,000 entries have been submitted to Frito-Lay for a contest to create a Super Bowl commercial for Doritos. The winning spot will make an appearance during the big game on Feb. 4.
But it's not just advertisers who are getting consumers to create TV spots--the networks are, too. The CW recently teamed up with Cadbury Schweppes to get users to create ads for Sunkist's new line of sodas. The winner of the contest receives an unusual prize: a role in an episode of "One Tree Hill" that will be filmed on location in the winner's hometown. This turns out to be a double-promotion for both the advertiser and the network.
"This is 360-degree marketing," said Bill Morningstar, executive vice president for national sales at CW, which is jointly owned by CBS and Time Warner. "It starts on air, extends online and has the ultimate grassroots layer, the show coming to the hometown."
The promotion began with a mention on the Nov. 29 episode of the show and will run through January 7. As of 7/12/2006, there were 370 entries. Joe Davola, the show's executive producer said the interest generated from the Sunkist promotion is the reason the CW decided to keep the show on the air.
Thanks to the growing Oplayo group we are now able to offer you such a solution "read to go":
A complete UGC solution for Telcos and/or Media companies
What is UGC?
- UGC stands for "User Generated Content". Content that is generated by users themselves, and usually includes: Images (Photos), Videos and Text. Content is uploaded from user's mobile phone and/or computer.
Why mobile for UGC?
UGC is perfectly suited to the mobile phone because:
- There is a better chance of capturing the content in the first place as mobiles outnumber digital cameras and video cameras. Furthermore, people have their mobile with them at all times so there is more chance of catching that opportune picture or clip.
- People are more likely to upload the content from their mobile as getting content from digital cameras and video cameras onto the web is too complicated for many people. Sending from mobiles can happen instantaneously and via a method that people are familiar with (i.e. one that doesn't require data cables, software and instruction manuals).
Why "my UGC solution" from Oplayo?
- Thanks to our close partnership with TigerSpike we can deliver a successfully proven solution. With reference clients since 2003 such as OPTUS (Telcos in Australia), SonyBMG and many many more .
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