The world of marketing has changed. The number of media outlets has exploded, and users are bombarded with banner ads and email marketing on top of all the direct marketing and traditional ads they are increasingly ignoring. Out of Connected consumers, well over 50% use RSS feeds, share bookmarks, use widgets, participate in multiple social networks, and watch more online video than TV (source: Razorfish). The old paradigm in marketing of buying reach to create engagement is over. It is now about creating engagement and winning reach.

Storyz has been created for one purpose: to allow brands to engage with consumers across all platforms, web and mobile. Our technology allows you to create any type of competition or call to action, with your brand discretely embedded in conversations that take place between friends and between consumers and your brand. The campaigns can run across all social network platforms, and on web and mobile platforms as well. Brand consistency is maintained throughout, and you can play with any type of multi media, be it pictures or video clips.

Users can sign up for the campaign, and be incentivized through prizes which can be tied to our points system based on activity. And when the campaign is over, they can still use Storyz as a great tool for creating messages and story threads, private or public and can be re–activated for future campaigns with your brand.

But most importantly, running a campaign on Storyz will provide you with real engagement metrics. As users dip into their phone's address book, or send messages to their Facebook friends, you get a feel for who the influencers are, what they are saying about your brand, and how they interact with it.

About Storyz