Wadja.com is a mobile social networking platform that helps to organise and manage online social presence by a variety of means such as free SMS, email and mobile web messaging. It lets its users collate contacts from multiple online sources, email address books and mobile phone lists. It is a device independent operating system accessible on any PC or mobile web browser.

Wadja users have an email account from which they are able to send and receive messages within and outside the wadja community, emails and SMS can also be forwarded to any email account of the user. Other methods of communication using Wadja.com include a chat service, instant messenger powered by Meebo and Wadja Shouts – a micro-blogging service. Recently Wadja has added POP3 - service with which users can download messages from up to five other email accounts, centralising all their emails in Wadja inbox, Google Locations and Mobile Synchronisation. Using a syncML protocol application, users can keep all their contacts in one place by merging mobile and online contact lists. This feature also offers two-way synchronisation, so new contacts are added, whether the update occurs on the handset or online. Users can also transfer contacts from one mobile to another.

Wadja services include SMS Plus that enables members and advertisers to send multiple SMS messages in many languages. A developer tool that gives an opportunity to access Wadja’s SMS capabilities and offer them to their audience - SMS API. And Message Ads - a new service that allows advertisers to sponsor specific words in text messages sent by users. When people send messages through the Wadja service using one of these keywords, the ad appears, embedded, under the message text.