Founded in 2004 by Drew Sievers and Rodney Aiglstorfer, mFoundry started with a vision of finding a better alternative to the conventional approach of mobile application development. Before starting mFoundry, Drew was President of Semaphore Partners-the Publicis network's interactive offering-and Rodney was its National Director of Technology. As the enormous potential of mobile technology became apparent, Semaphore Partners began fielding client requests for mobile application development. Drew and Rodney quickly became dissatisfied with the limitations hindering the easy creation and deployment of mobile applications and were convinced that a better solution was needed. They left their positions at Semaphore and established mFoundry to solve the problem.